Founded in the year 1994, Idea Cellular Limited, commonly known as simply Idea, is a brand owned by Aditya Birla Group, and happens to be one of the leading cellular networks in India. It has its headquarters located in Mumbai, in the state of Maharashtra. It is a part of the Pan India sphere, and provides 2G, 3G, as well as 4G mobile network services. Currently, Idea is the third largest mobile network in India, after Airtel, as well as Vodafone India.
Additionally, Idea has also successfully launched a wide range of smartphones all powered by Android operating system from Google, to broaden its reach among the audience and also extend its 3G data plans. Some of its most popular handsets include models like Idea Ultra+, Idea ID 4000, Idea Aurus IV, Idea Blade, Idea Fab, Idea Magna, etc.
The latest launch by the brand is the Idea Magna L, powered by Android version 4.4 KitKat, running on 1.3Hgz Quad Core processor. The handset has dual-SIM variability, both GSM.
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