Jivi mobiles is an emerging mobile phone brand, which was launched in the year 2011, under its parent company Magicon Impex Private Limited. Magicon was formed in 2004 as a company dealing with exports and imports of handsets in India, and with the launch of Jivi, it became a part of the manufacturing arena of mobile phones. In 2011, Jivi introduced a range of feature phones in the market, which was followed by the introduction of smartphones, all powered by Android operating system from Google in the year 2012. All these phones, CDMA types, were loaded with leading service providers BSNL as well as Aircel.
The same year, Jivi also introduced Android powered tablets in the market. The next year in 2013, Jivi launched more exclusive CDMA sets with leading giants TATA and Reliance, and by the year 2014, Jivi had already moulded itself to become a part of Prime Minister Narendra Modi’s Digital India campaign, and thus, aimed at producing smartphone series with impressive quality at extremely affordable price ranges.
So far, other than India, Jivi has managed to expand its wings overseas as well. The countries that it serves other than India include Sri Lanka, Myanmar, Indonesia, Africa, China, Dubai, Hong Kong, as well as USA.
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