A sub-brand of BBK Electronics, which also sells other brands of mobile phones including OPPO phones and OnePlus, VIVO is a multinational Chinese company, which was founded in the year 2009 and has its headquarters in Guangdong, China. It fundamentally designs, develops, as well as manufactures smartphones, alongside other online services and software. Fundamentally, it’s centered on providing its users with a high-end audio experience on their VIVO smartphones through Hi-Fi chips. The first phone by VIVO which used these Hi-Fi chips was the VIVO X1, which was released in the year 2012 and at that point of time, also held the record of being the world’s thinnest smartphone, which was later held by its sister sub-brand OPPO.
Some of the other most popular smartphones by VIVO brand include X5Max, Xshot, as well as X5Pro. In the year 2015, VIVO successfully managed to make a mark in the smartphone market, and bagged its position in the top 10 smartphone makers and has around 1600 Research & Development personnel as on January, 2016.
The USP of VIVO alongside its features is its target audience which is focused on middle as well as upper-income public, alongside those students who live in an urban backdrop. Hence, it is often tagged as a brand providing high specs at a pocket friendly price. As on now, the company is registered and has made its mark over 100 countries in the world.
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