The date of 14th April in India holds a lot of significance since a major part of India celebrates their regional new year on this day. However, another reason for this date to hold a lot of importance is the fact that 14th of April every year is also celebrated as Indian Women’s Savings Day. As the title suggests, the day is aimed at increasing awareness for women in the Indian society when it comes to becoming financially secured and thus, making them know more about why they should be saving money religiously, for their own good and how it will be beneficial for them in the long run.
The observance and initiative of this day began as a joint collaboration between the Ministry of Finance as well as the National Savings Institute, who highlighted how women were string pillars in the society who contributed immensely in the formation of the national economy, as they were the ones generating household savings. In rural areas of the country, agents of the Mahila Pradhan Kshetriya Yojana prompt the women to participate in this scheme through small savings, as by this they would not just secure the financial guard of themselves and their family, but also contribute to building the national economy with slow but steady steps.
Hence, on this day, many women bank officials, postal officials, as well as agents from the Mahila Pradhan Kshetriya Yojana, conduct small workshops to make women more aware of the need for small savings, especially in rural areas.
The Mahila Pradhan Kshetriya Yojana was introduced in the year 1972, by the then prime minister of India: Late Indira Gandhi, who wanted women to be a prominent part of the National Savings Movement. It is also appreciative on the part of the National Savings Institute as they aim towards lifting the status of women in the society, by making them participate in a scheme focused on making small savings to have a better and secured future and also helping the country’s economy.
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